The vibrant art scenes, downtown galleries and museums, the views from the Ventura Botanical Gardens, and relaxing on the beach while people-watching are some of the best things to do in Ventura, California.
Follow me as we explore a list of the Best and most Fun things you can do in this city.
Things To Do In Ventura
Explore these places!
1. Ventura Pier and Promenade
The Ventura Pier, which was built in 1872, is a reminder of Ventura’s prosperous past in the oil, construction, and agricultural sectors. The Ventura Pier is now a popular tourist destination, a great place for fishing, and the best place to take in the ocean, coastline, and the Channel Islands at sunset.
The aging pier has undergone numerous renovations, and despite this, the original 1,700-foot length is now about 300 feet shorter.
It is the eighth longest pier in California and is entirely made of wood, save for the steel pilings. Along with excellent fishing, it has a nice sand playground with children’s swings at its base.
There are numerous panels with pictures and details about the history of the pier as well as the ongoing efforts to raise money for its restoration and conservation, as well as many benches for relaxing sunset viewing. San Buenaventura State Beach, which is very well known, is on both sides of the pier.
2. Museum of Ventura County
Dr. Cephas Bard, a Pennsylvania physician who relocated to Ventura following the Civil War, did not foresee that his collection would one day form the foundation of the present-day Museum of Ventura Country when he began accepting priceless Chumash, Spanish, and Mexican historical objects in exchange for his services rather than payment in cash.
In 1913, he established the Pioneer Museum to display his collection to the public. The museum relocated to a new 15,000-square-foot structure close to the famed Mission San Buenaventura in 1977.
Through collections, exhibitions, events, programs, research, their library, and various publications, the museum’s mission today is to preserve, interpret, and celebrate Ventura Country’s art, culture, and history.
In 2011, the Agricultural Museum was added. For history buffs, one of the top things to do in Ventura, California, is to the Museum of Ventura County.
The Fine Arts and Historical Artifacts collection, which contains more than 30,000 works of art and historical artifacts, is the most significant museum collection. It features over 200 historical figures by renowned Ojai artist and historian George Stuart, as well as works by John Nava, Omar d’Leon, Jessie Arms Botke, Beatrice Wood, and Horace Bristol. The early inhabitants of Ventura also left behind a sizeable collection of artifacts.
3. Mission Basilica San Buenaventura, Ventura.
Mission Basilica San Buenaventura was established in 1782 by Franciscan priest Junipero Serra with the intention of converting the local Chumash population to Catholicism and the Spanish way of life.
The mission has a colorful history that includes being burned to the ground, rebuilt in 1809, shaken by numerous earthquakes, and threatened by pirates. Both Catholics and non-Catholics are welcome at the magnificent working church known as The Mission Church.
It has a number of important works of art, including an altar and reredos made in Mexico in 1809.
Visit the Mission Museum, which has some fascinating religious artifacts and memorabilia illustrating the lives of those who lived in and around the mission. The mission gardens make a beautiful setting for introspection. Join one of the tours led by the mission’s knowledgeable docents to learn more about it.
Address: Ventura, California, 211 E Main St, 805-643-4318
4. Serra Cross Park, Ventura, California
Father Junipero Serra, a Spanish missionary who established Mission Basilica San Buenaventura in 1782, blessed the area and erected a wooden cross there. The cross was intended to act as a signpost for drivers trying to find the mission. Although the original cross was repeatedly destroyed by the elements, it was never forgotten.
On 107 acres donated to the City by Kenneth and Tonie Grant, the locals not only replaced it but also expanded the original area where it stood to create Serra Cross Park in 1918. The current park has undergone improvements and landscaping over the years and is now a popular location for taking in the view of the city below or watching the sunset over the ocean.
5. Surfers Point Beach
Seaside Park and Surfers Point Beach are situated at the Ventura River’s mouth. A lagoon is created by the river behind the beach, providing a fantastic habitat for a variety of bird species. The beach point faces south, which forces the waves to roll in steadily and curl around it. These waves extend all the way to the Ventura City Pier for surfers.
As soon as the wind picks up west of the point, windsurfers and kiteboarders begin their performance.
Emma Wood State Beach is also to the west of the point, and Seaside Park and the Promenade, a path that leads directly to the pier, are to the east. Head to Surfers Point Beach if you’re wondering what to do in Ventura with kids. There are numerous picnic tables, benches, restrooms, and showers on the beach. Swimming at this beach is not very enjoyable.
6. Ventura Botanical Gardens
The Ventura Botanical Gardens project was started in 2012 by a group of committed Ventura residents, and with the assistance of everyone who appreciates nature, it has been progressing happily ever since.
Its centerpiece is Grant Park, a 107-acre spectacular green space with a stunning 360-degree view of the ocean, the city of Ventura, the coastline, the Channel Islands, and the nearby mountains, vineyards, and citrus groves. Grant Park is located in the steep foothills above Ventura.
The Demonstration Trail, a mile-long trail with a surface made of decomposed granite and hand-built stone walls, is already open for use. The Botanical Gardens’ collection includes 160 plant species, the majority of which are native to the Mediterranean.
They also contain a few subtropical species, a small Mediterranean pine forest, a seven-species eucalyptus forest, and a sizable area of mixed native California plants.
Location: Ventura, California, 398 Ferro Dr., 805-232-3113
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7. Rubicon Theatre Company, Ventura.
The Rubicon Theatre Company has been providing innovative and unique professional theatre productions, annual festivals, special events, and popular education programs for the past 17 seasons to amuse and educate Venturas and visitors.
Over 110 productions of modern and vintage plays, musicals, and comedies have been presented to Ventura residents by the company, and more than 42,000 students have benefited from their after-school activities and events.
Numerous honors have been bestowed upon Rubicon for both its contributions to the community and its theatrical productions. The compact and private Rubicon main stage is situated on Main Street in the heart of Ventura.
Check out a performance at the Rubicon Theatre Company if you’re looking for romantic date suggestions in Ventura.
Location: Ventura, California 93001, 1006 E Main St,
Contact: 805-667-2900
8. Ventura To Ojai Paved Bike Path
The region surrounding Ventura can be explored with great enjoyment by bike. Why not bike to the nearby city of Ojai, which has earned the moniker “Shangri-La” for its dedication to health and spirituality, and natural splendor?
Even for new riders, this paved bike path is simple to navigate. On an old Ventura-Ojai railroad line, the trail was constructed. You will reach the lovely Foster Park on your west after traveling the first few miles through a largely industrial area.
Take a break after this and take in the scenery because this is the only relatively steep part of the path.
The path splits off to the picturesque Sulphur Road, which is a little steeper but has nice views, not far after passing the park. If you don’t want to do that, take the simpler route to Ojai and treat yourself to a cold drink and some sightseeing before returning.
9. Emma Wood State Beach, Ventura
The two-mile-long Emma Wood State Beach Park is perfect for surfing and swimming, but anglers come here in particular to catch perch, cabezon, bass, and corbina.
The Ventura River forms the Ventura River Estuary at the southeast corner of the park, providing a fantastic feeding ground for many species of fish as well as a fantastic habitat for other wildlife like raccoons, various songbirds, and great blue herons. This is one of the reasons for the population’s abundance.
Dolphins frequently swim in the vicinity of the shore. Even if you are not a fisherman, exploring the park is enjoyable because it contains the decaying remains of a World War II coastal artillery site. The Channel Islands are also beautifully visible from the beach. While permitted, camping in the park is very minimal.
- Read More: 29 Best And Fun Things To Do In Spokane (WA)
10. Island Packers
With their fleet of opulent catamarans and cruisers, Island Packers can enhance your trip to Ventura by transporting you in total comfort to the stunning Channel Islands. Because of the abundance of plant and animal life—some of it exclusive to the islands—five magnificent islands are collectively referred to as the American Galapagos.
You can explore the wildlife, take part in whale watching, or cruise the Ventura harbor on one of Island Packers’ many cruises, which range from quick day trips to island camping. Since 1968, the family-run Island Packers have been introducing thousands of tourists to their love of the Channel Islands.
Call 805-642-1393 to reach 1691 Spinnaker Dr #105B in Ventura, California.
11. Ventura Food Tours
Ventura has surprisingly diverse and vibrant food options for a typical Southern California beach town—from amazing fish tacos to Polynesian cuisine, from homemade pastrami to Nepalese delights, and from chocolates to biscuits. The best of Ventura will be yours to explore on a three-and-a-half-hour whirlwind walking tour with Ventura Food Tours.
You will gain some knowledge of the city’s history and architecture, how to pair food and wine, and the subtleties of olive oils produced in California. You will enjoy stopping at the six places, whether you are a foodie or just hungry, a local or a visitor, and you will leave with a full tummy, tired feet, and the desire to go back and repeat it.
12. Lake Casitas Recreation Area, Ventura.
The Los Padres National Forest’s Lake Casitas is a stunning lake that was made possible by the construction of the Casitas Dam on Coyote Creek.
The lake is a preferred recreation spot for the people of Ventura and the nearby towns. It offers more than 400 campsites for all types of camping, including lakeside, in the woods, and hillside camping.
There are picnic areas, boating and fishing facilities, hiking and biking trails, and a great playground for children. The nearby wilderness is home to deer, mountain lions, coyotes, skunks, opossums, raccoons, and birds of all kinds, including magnificent bald eagles, making the Lake Casitas Recreation Area a wonderful place to observe local wildlife. Bring plenty of insect repellent because you might even see a bear and there will undoubtedly be a lot of mosquitoes.
Address: Ventura, California, 11311 Santa Ana Road, 805-649-1122
13. Lure Fish House, Ventura.
At Lure, you never know what you’ll have for dinner because the menu changes daily based on what was just caught. You’ll be prepared for pretty much anything once you step inside the opulent, spacious dining room in downtown Ventura.
A warm, lively atmosphere is created by the interesting nautical décor, high ceilings, cool lighting, and spacious, well-stocked bar.
Even the wines are made locally and with organic ingredients. Both Raw Bar and the other bar, which serves intriguing house cocktails and wines from California wineries, always have a wide variety of interesting options.
Check to see if there is room on their lovely outdoor patio before trying some of their specialty charbroiled fish and seafood.
Location: Ventura, California, 60 S California St, 805-567-4400
14. Pete’s Breakfast House Restaurant
To get freshly squeezed orange juice with your morning eggs, you don’t need to pay a high hotel rate; you can get it at Pete’s along with freshly baked biscuits, regional fresh eggs, fruits, and vegetables. Once you try their homemade corned beef hash, you’ll never go back to eating the canned variety.
While you wait for your pancakes, explore the expansive whimsical mural on the wall of this distinctive diner-style restaurant.
There are so many options on the breakfast menu that you might decide to skip lunch entirely. You could also just come for lunch since they also serve breakfast treats at lunch.
Location: Ventura, California, 2055 E Main St, 805-648-1130.
15. Olivas Adobe
The Olivas Adobe in Ventura, California, was constructed by Raymundo Olivas in 1841 as a result of receiving a land grant from Juan Alvarado.
The first adobe house was doubled in size in 1849, making it the only structure of its kind in the vicinity. The Olivas Adobe is a California Historical Landmark and was added to the National Register of Historic Places in 1979. The house now has antique furniture, family photos, and its own chapel. The grounds also have a garden with 100-year-old fuchsias.
Address: 93001 Ventura, California, 4200 Olivas Park Dr.
16. Ventura Harbor Village
Your exploration of Ventura should begin in the Ventura Harbor Village before hitting the beach or making travel arrangements for a cruise to the Channel Islands.
This entertaining, family-friendly, seaside attraction has a little bit of everything that makes Ventura unique: 35 stores, galleries, exquisite restaurants and cafes along the waterfront, entertainment venues, special events, festivals, concerts, and more.
Its lovely promenade is a great location for strolls after dinner, watching the sunset, or just taking the kids for a leisurely stroll. The beach is on one side of the Village, and the harbor, one of the biggest harbors in the area for unloading squid before it is turned into calamari, is on the other. There is a tonne of fantastic seafood restaurants in the Village, so it makes sense.
Location: Ventura, California, 1583 Spinnaker Dr., 805-477-0470
17. Dudley House Historical Museum
With the exception of December, the first Sunday of every month is typically when the Dudley House Historical Museum in Ventura, California is open for tours.
These tours are typically offered in the late afternoon. The historic home is accessible by appointment and during special events.
The Dudley family was the last pioneering family in the community to still make the majority of their money from farming. The five-bedroom Dudley House is fully furnished with furniture that was once a part of the Dudley family and includes memorabilia and images from the 1892 construction era through the 1930s.
Address: Ventura, California 93003, 197 N Ashwood Ave, 805-642-3345
18. Four Brix Winery
The craft winery Four Brix Winery, which is situated in the center of Ventura, specializes in wine blends that are influenced by various wine-producing nations.
Since the winery only makes about 2,000 cases a year, its products are in high demand. Smitten and Seductive, made from Zinfandel and Petite Sirah, Temptress and Rhondezvous, made from Grenache, Mourvèdre, and Syrah, and Scosso are some of their favourite blends (from Sangiovese, Cabernet, and Merlot.)
To find your favorite wine or to take part in one of their many events, such as Concert in the Cellar, Dinner in the Tasting Lounge, Foodie Friday, a Blending Party, or BBQ Pizza Nights, visit the BrixHouse, their well-liked tasting room.
Call 805-256-6006 to reach 2290 Eastman Avenue, Room 109, Ventura, California.
19. Cafe Fiore, Ventura
Only Italians could make a large room with high ceilings and massive chandeliers feel warm and inviting. But at Cafe Fiore Restaurant, where the food is excellent, you’ll find cozy booths, a sizable bar, and a lively atmosphere.
They offer traditional Italian dishes as well as some delectable surprises, like braised lamb shank served with house-made gnocchi topped with gorgonzola sauce.
They make their own porchetta and tortellaci, roll their own pizzas by hand, and bake their own bread. Nearly every day, live music is performed in their lovely Treehouse Lounge. The craze in town is their blue cheese-stuffed olives in basil-wrapped martinis.
Call 805-653-1266 to reach them or locate 66 S California St in Ventura, California.
20. Spencer Makenzie’s Fish, Ventura.
Favorite fish taco No wonder people are eating the tacos from Spencer Makenzie’s Fish, which is always crowded, seven years in a row, as they are among the 50 best tacos in America and the best fish and shrimp burrito in the nation.
This wildly popular restaurant, which serves mostly fish dishes, is adorable, quirky, and decorated in an early California beach bum style. It offers homemade sauces and salsas, fresh chowder every day, and sushi-grade fish in all of its fish dishes.
You must try their hand-dipped tempura-battered fish and shrimp, which are hand-breaded for freshness and crispness.
Call 805-643-8226 to reach 806 E Thompson Boulevard in Ventura, California.
21. Himalaya Restaurant, Ventura
If you travel to the Himalayas, your chances of actually sampling Nepalese or Tibetan cuisine are pretty slim. What is consumed there? It seems that they enjoy some very unique, hot, and flavorful foods that have been influenced by their two enormous neighbors, China and India.
Himalaya is a tiny, endearing eatery in a shopping center on West Main Street that offers a selection of the more intriguing as well as some fairly standard dishes from the three nations that make up the Indian subcontinent: India, Nepal, and Tibet.
The interior is decorated with Tibetan and Nepalese art, and visitors can either eat at the table or in the traditional Nepalese manner—on cushions placed on the floor. Many of the dishes are well-known Indian classics, such as delicious naan and pakoras, but Nepalese cuisine offers a few surprises, such as yak meat and an intriguing spice combination.
The sauces and marinades, which are such a crucial component of flavor, are cooked for hours and are made from scratch in Himalaya. While you’re there, check out their lovely covered patio outside.
Address: Ventura, California, 35 W Main St., 805-643-0795.
22. Old Creek Ranch Winery
The only rural winery in Ventura County is Old Creek Ranch Winery, which is owned and run by the Holguin family in California’s Ojai Valley. The Holguins purchased the Ranch in June 2015 and have since made significant improvements, including building a tasting room and expanding the outdoor picnic and visitor areas with landscaping, winding pathways, couches, and handmade wooden lounge chairs.
Old Creek Ranch Winery now has a paved parking lot, catering and barbeque areas, a fruit stand, and a maintenance barn in addition to the “rustic ranch charm” that the property is known for.
Address: Ventura, California 93001, 10024 E Old Creek Rd.
23. Golf N’ Stuff
For more than 40 years, Golf N’ Stuff has provided high-quality entertainment to people of all ages. In Ventura, California, there is a family amusement park with Lazer Tag, bumper cars, bumper boats, little indy go-karts, two 18-hole miniature golf courses, and other activities.
The park also has a number of water features and lush landscaping. In addition, Golf N’ Stuff offers some of the newest arcade and prize games.
The park is a wonderful destination for families and is open every day of the year—including Christmas Day—in addition to hosting birthday celebrations that feature rides, miniature golf, cake, pizza, and other fun things.
Address: Ventura, California 93003; 5555 Walker St; 805-644-7131
24. The Ultimate Escape Rooms
Teams of players are challenged by The Ultimate Escape Rooms in Ventura to use items found in the themed room to solve a variety of puzzles and find the code that will allow them to escape within the allotted one-hour time frame.
The majority of the escape rooms are suitable for families, and participants can select from a variety of experiences, including escaping from “The Wizard’s Lair’s” magical trap, “Mermaid’s Curse’s” underwater adventure, “We Are All Mad Here’s” absurd tea party, and “The Attic’s” family mystery, among others.
Contact: 805-256-6600.
Address: 1591 Spinnaker Drive, Ventura, California 93001.
25. Marina Park
Location: 2950 Pierpont Boulevard, Ventura, California 93001, USA
This 15-acre beachfront park on Pierpont Boulevard’s south end is a great place to watch ships leave the harbor, go fishing from the launching dock, and let the kids run around unsupervised. There are restrooms, a sand volleyball court, picnic tables, and a play area for kids with a replica of an old sailing ship.
26. The Rincon Bike Trail
This fun-to-be bike trail is 13 miles or 21 kilometers in length with moderate difficulty.
This trail might be the most charming (and simple) coastal ride in all of California, and that’s saying a lot. Starting at Ventura Bike Depot, you will travel north for about twelve miles on a designated pathway and a mix of roads.
Most of it is flat, and it runs practically the entire length of the ocean. There are many opportunities to see dolphins, and if travelling slowly is your goal, you can stop almost anywhere and go swimming.
27. Ventura Raceway
Location: 10 Harbor Boulevard, Ventura, CA 93001-2706
Many different categories of dirt track racecars, such as wingless sprint cars, midgets, dwarf cars, stock cars, modifieds, sport compacts, and karts, compete on the track every week.
For some fun outdoor time, you should visit this place.
28. Arroyo Verde Park
Location: Ventura, California 93003 Address Foothill and Day Roads.
Opening Time: 6:00 AM – 9:00 PM
This is a stunning and significant natural reserve and resource for recreation. The park’s 132 acres of largely undeveloped land include 14 acres of tree-lined open grass areas, three individual barbecue pits, a nature center, miles of hiking trails, restrooms, and two playgrounds. It also has a nature center.
There are restrooms, outdoor gathering spots, and picnic areas in the park. Vista Bluff can accommodate up to 75 people and Redwood Glen can accommodate 200 people. Both areas have BBQ grills and electrical outlets.
These and more features make it one of the fun and best places to be in Ventura.
29. Antique Adventures
Located at 6587 Ventura Boulevard, Ventura, California 93003-8583
A unique shopping experience is offered by Antique Adventures. They provide a broad selection of antiques and other unique items, as well as handcrafted items, and rustic and contemporary furniture, all in a mall-like setting. Shopping there, however, is a journey rather than just another trip to the mall and that what makes it one of the best places to be in Ventura.
30. El Jardin Patio
Location: 451 E Main St # 461 in Ventura, California 93001-5673
The El Jardin (Garden) Patio building was envisioned as one of Southern California’s first outdoor shopping centre. El Jardin appears to be the only shopping court constructed in Ventura, despite the fact that the style was very common in the 1920s.
The two-story building is still largely the same as it was originally intended to be, with shops and offices opening onto an interior courtyard. A substantial archway on Main Street opens into a three-level courtyard with a well-kept landscape.
The wood-trimmed stucco building has mission tile, carved wooden spools, beams, and brackets, large multi-paned arched windows, and wrought iron railing and lamps. Brick tile has been used to replace some of the original tiles. The appearance of a “Spanish Village” is improved by the use of low-pitched tile parapets and flush tile roof lines.
The street level’s arched front entrances and side windows were removed and replaced with sizable display windows in the 1950s. For G. W. Chrisman and W. B. and Mary Alpin, El Jardin Patio was created in 1925 by the renowned Los Angeles architectural firm Weber, Staunton, and Spalding.
For many years, the Alpins owned and operated La Floresia, a flower shop on the west side of the courtyard. In the back of the courtyard, their son William Alpin, a photographer for Sunset Magazine, had a studio.
The Jack Rose Smart Shop, the first store in town to sell women’s off-the-rack clothing, was one of El Jardin’s first tenants. East of the archway on Main Street, this shop was located.
Jack Rose, a supporter of Main Street establishments, opened his first Ventura store in 1925 and ran a Main Street establishment until his passing in 1955. In order to house his shop, he constructed the art deco Jack Rose Building on the northwest corner of Main and Chestnut Streets in 1948.
31. Ventura Makos Surf Camp
Since more than a decade ago, Ventura Makos has been the top surf school in Ventura County, offering the best surfing instruction and experiences available. Their goal is to give you the best surfing experience possible, or your money is returned.
Lifeguards, EMTs, professional surfers, and some of the most skilled water sports athletes in California make up their staff. At Ventura Makos, they mandate that every employee hold a First Aid & CPR certification. Their top priority is always keeping everyone safe, so they take all necessary measures to ensure a secure environment for the comfort of their staff, participants, and the surrounding community.
32. Fox Fine Jewelry
Contact: 93001-2629
Location 560 E Main St., Ventura, California
George Fox, a Certified Gemologist and the owner of the business specializes in custom jewelry design and repairs. All work is completed on-site, and for security, they photograph and insure your jewelry. Fox is also an appraiser and a Master Hand Engraver.
One of the few jewelers that use internal computer-assisted design for custom jewelry so that you can see your jewelry before it is made is Fox Fine Jewelry.
Fox makes a trip to Antwerp, Belgium, to buy diamonds directly from cutters that go well with their entire bridal collection. Pandora, as well as distinctive jewelry designs made of sterling silver, diamonds, and platinum, are offered by Fox Fine Jewelry. Services offered include gem cutting and polishing, bead and pearl stringing, silver and gold plating, watch and eyeglass repair, and antique restoration.
Numerous charitable events and recurring art exhibitions are held at Fox Fine Jewelry.
33. Century 10 Downtown
If you wish to catch some movies while in Ventura, then, you should try this one out.
A contemporary theatre complex with arcade games, 3D movies, and new releases are all features you will enjoy when you arrive at this fun location.
34. Harbor Cove Beach
Location: 1998 Spinnaker Drive, Ventura, California 93001
The beach at the tip of the peninsula in front of Ventura Harbor is called Harbor Cove Beach. The best swimming beach in the Ventura area is Harbor Cove because it is surrounded by jetties and a breakwater for protection.
The majority of the other nearby beaches have strong rip currents that make swimming there risky. As such, Harbour Cove Beach should be your first choice if you are considering swimming in any natural body in Ventura.
35. Code Stat Escape Rooms
Location: In Ventura, California, at 3875 Telegraph Road, 93003-3419
At Code Stat, they offer an E. R., not just an escape room. Prepare to flee as though your life depends on it! Your ability to find clues and solve puzzles will be put to the test as you race against time to escape their rooms in their thrilling, immersive experiences.
36. Ventura Harbour Sportfishing
Location: United States, 1500 Anchors Way Drive, Ventura, CA 93001
The Endeavor, the Island Spirit, the Pacific Dawn, the Pacific Eagle, the Pacifica, and the Squid Song sportfishing boats, experienced crews, and a variety of trips suitable for any traveler, from the novice fisherman to experienced, are available at Ventura Harbor Sportfishing, a private sportfishing landing in Ventura, California. You should check it out for a really fun time in Ventura.
37. Bank of Books
Location: United States, 748 E Main St, Ventura, CA 93001
They are independent, family-run bookshops that provide services to both the world and the California Coastlands.
They aim to serve you with sincere enthusiasm, prompt service, and integrity while maintaining a sizable, eclectic inventory of NEW, USED, and RARE books. Among their books are Gifted Hands, A lot like me, the purpose-driven life, etc.
Conclusion
California’s Ventura City is a fascinating place. I can encapsulate two things in two sentences. There are many things to do here and, first of all, the weather is usually pleasant. Despite having a population of just under 100,000, the city is among the best in the nation for vacations.
There is everything you could possibly need, including a wide variety of food and entertainment. All of this inspired me to spend some time writing this Ventura article.
So, if you’re considering a trip to California, be sure to include a stop in Ventura!